This Content Only campaign involved creating a buzz around Korea by producing content to inform and educate audiences. The project required no travel with participants creating content based on previous experiences in Korea.

The campaign produced 18 unique blog posts as well as over 25 original images and videos.

Content was supplemented with social media content in the form of Instagram Stories, Facebook and Twitter posts.

Take a look at the campaign content.

Traverse was tasked with bring awareness around the Czech Republic as a future travel destination whilst reminding travellers to pause but not to cancel trips to the country. Collaborating with CzechTourism and Budvar to bring an authentic Czech experience to the homes of hundreds of content creators, influencers and their audiences.

What Happened?
In collaboration with AM+A, CzechTourism and Budweiser Budvar we created of one of the world’s biggest virtual tourism events streamed live.

The event brought together leading travel influencers for an interactive Zoom event that included a beer tasting session hosted by Budvar, pub quiz and after party with the Czech DJ Oliver Torr.

Care packages including bottles of Budvar were sent out to influencers in advance of the event.

The general public were encouraged to participate at home watching the live Facebook stream with spot prizes and interactive quiz. Influencers posted about their experience across social media using our customised branded Instagram templates.

The Results

Facebook Live – The Big Virtual Czech In – over 130 influencers attended with a combined reach of over 2,225,000, produced over 6,500 views and reached over 18,000 people.

Over 300 Instagram posts were created before, during and after the event producing over 300,000 impressions, over 42 main feed posts.

TRAVERSE SENT 9 INFLUENCERS TO EXPERIENCE THE REGAL PRINCESS CRUISE AROUND RUSSIA AND SCANDINAVIA OVER 10 DAYS.

The aim of the campaign was to create brand awareness as well as show that cruising is suitable for consumers in their 20’s & 30’s.

Influencers visited Tallin, St Petersburg, Helsinki, Stockholm, Copenhagen and Oslo.

THREE YOUTUBERS TRAVELLED TO MACAO TO INCREASE AWARENESS OF THE AREA AS A TOURIST DESTINATION

The influencers focused on the and it’s unique Portuguese-Chinese heritage, it’s legendary cuisine, attractions including the Macau Tower and Giant Panda Pavilion, and nightlife.

Vloggers travelled for one week producing two videos of the region and associated social media content across Instagram, Twitter and Facebook.

PHOTOS BY

Jordan Simons

Shu-Shi Lin

IN PARTNERSHIP WITH

Macao Government Tourism Office

WE SENT INFLUENCERS OUT ON THE ROAD TO TICK OFF BUCKET LIST EXPERIENCES FROM TOPDECK’S EPIC TRIPS

We created a countdown of 49 epic bucket list experiences from around the world and hosted them on a unique microsite linked to Topdeck’s website.

We sent influencers to experience these epic moments and tell their own individual stories through blog posts, video and social media (in particular, Instagram stories and photos).

PHOTOS BY

Backpacking Bananas

Brendan van Son

IN PARTNERSHIP WITH

Topdeck Travel

WE SENT 10 INFLUENCERS TO TRAVEL TO 10 AMAZING SPANISH CITIES OVER ONE WEEKEND

They were tasked with experiencing the best that the city has to offer and documenting their trip with a unique 48 hour guide to the city.

The 10 cities included:

1. Bilbao 2. Santander 3. Oviedo 4. Santiago 5. Zaragoza 6. Gerona 7. Cádiz 8. Murcia 9. Segovia 10. Caceres

PHOTOS BY

Along Dusty Roads

Backpacks and Bunk Beds

The Common Wanderer

IN PARTNERSHIP WITH

Spain Tourism