winter in trentino traverse winter in trentino 2020 winter in trentino unilad traverse

Trentino Winter Wonderland Campaign

Following on from the absolutely incredible Traverse 19 conference that was hosted in Trentino, we returned to the region for a very special elite event, this time in the winter!

From 6 – 16 January 2020, Traverse, along with up to 30 skilled content creators, explored the winter wonderland of Trentino.

This epic experience took take place in different incredible areas of Trentino, with attendees skiing (or snowboarding) in some of the world’s best ski and winter sports resorts, all in the Italian Dolomites.

The campaign created over 100 pieces of unique authentic content with a reach of more than 10 million.


January 25, 2021


Campaign, Conference