A Bit About Us

Traverse was founded in 2013, the largest digital influencer events organisers in the UK.


Based in London, our full-time team have helped global brands and tourism boards develop highly successful campaigns, projects and events by working with our professional network of digital creators (Bloggers, YouTubers, Instagrammers, Photographers, Videographers etc).


We believe it’s important to look beyond the top line numbers and statistics that many networks rely on, instead focusing on those digital creators that align with your brand and deliver value.


We’ve built relationships with digital creators over years of being in business so that every professional creator we work with delivers quality content and coverage.


Our network is comprised of tens of thousands of digital influencers and content creators that includes, bloggers, YouTubers, Instagrammers, podcasters, videographers and photographers.


We’ve worked with over 100 brands and destinations with their influencer marketing. From arranging bespoke events to large annual campaigns, conferences and content campaigns, we’ve worked on some of the most creative and inspiring projects around.


Traverse Events was founded in 2012 and since then we’ve hosted seven conferences, over 20 networking parties, partnered with the world’s largest travel show and launched the world’s first influencer festival.

Our Team


Michael Ball

Since starting work in print magazines in 2006, Michael worked in London and Sydney across various publications until 2010.

Since, 2010, Michael has been in the events and marketing industry. Starting off running small travel industry meet-ups in Sydney, before larger events in the UK, founding Traverse with Paul Dow in 2012 while continuing to work in marketing.

Michael has always had a passion for travel, living in four countries as a child and continuing to explore new places across the world, both with Traverse and off his own back. Like the rest of the team, he is looking forward to seeing where the Traverse campaigns and events take him next.


Paul Dow

Prior to launching Traverse, Paul was a global SEO manager for a international publishing brand on Fleet Street, London. He has over 15 years of experience in digital marketing, SEO and social media.

Paul has also been blogging since 2006 when he fell in love with travel, spending two years on the road traveling through Asia, Australasia and South America.

As a content creator himself, he’s experienced influencer campaigns, projects and press trips first hand and built a wealth of connections throughout the travel industry.

As well as developing many side projects, Paul blogs at TravMonkey.com, Surf & Unwind and In Departures.

Who We’ve Worked With

Tourism Boards


Content Creators







Just a small selection out of the thousands of digital content creators that attend our events and that we work with.